“Fans are the lifeblood of professional sports.”
— Garry Crawford, in the International Journal of Sports Marketing and Sponsorship
National Football Team
The Bergenbier Fan Zone is a perfect place for supporters to bring their families, friends and neighbors to spend some quality time and have fun before the game. The area is intended as a place of relaxation that facilitates a complete experience around the match.
We raised awareness of Bergenbier sponsorship status organizing branded open fan zone areas for all the Romanian national football team home games, starting with September 2015. The activation has been set at the stadium and it has been replicated both in Bucharest and in Cluj-Napoca.
Fan Zone Bergenbier
Bergenbier has established a long and fruitful collaboration with the Romanian Football Federation to once again bring back the famous campaigns associated with the world of friendship and football.
NATIONAL TEAM GAMES
Romania – Greece
September 7th 2015, National Arena, Qualifying Match for UEFA EURO 2016
Romania – Spain
March 27th 2016, Cluj Arena, Friendly Game
Romania – Montenegro
September 4th 2016, Cluj Arena, Qualifyings for 2018 FIFA World Cup Russia
Romania – Poland
November 11th 2016, National Arena, Qualifyings for 2018 FIFA World Cup Russia
Romania – Denmark
March 26th 2017, Cluj Arena, Qualifyings for 2018 FIFA World Cup Russia
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